Designing a product for customized wedding dresses at scale.

Overview

Anomalie’s vision is to help every bride design their dream wedding dress. Shortly after founding, the company experienced rapid growth and needed a software solution that could keep up. We designed a scalable custom dress builder that systematizes the design process to increase production speed and quality, enabling Anomalie to support millions more brides in their dress-buying journey.

Services
App dev
Mobile app
Web app
Scaling
Systems engineering
UX design

Deliverables
Mobile & web app
Designer configuration tool
Graph-based algorithm
Scalable backend system

The ask

From long sleeves to strapless, lace to silk, wedding dresses come in thousands of unique style, color and material combinations. To give every bride the perfect dress, Anomalie needed a system that caters to each customer’s unique tastes, while systematizing enough elements to make the dress-making process efficient and repeatable.

The solution

The Anomalie system needed to recognize the complex relationship between all the individual pieces of a wedding dress. We built a new engineering design document that automated the customization process, enabling Anomalie to build a comprehensive inventory of the billions of possible dress combinations. This in turn produced billions of new SEO opportunities, while significantly streamlining the garment construction process. Now, brides can start their dress creation journey from scratch or modify existing designs to their exact tastes, then see their dream gowns come to life as they build them online.

Technologies

Ruby on Rails

CircleCI

Heroku

Typescript

React

Golang

PostgreSQL

The impact

Just two months after joining the project, we launched the first version of Anomalie’s dress builder. We also introduced engineering best practices around release processing, monitoring, logging and design documentation, ensuring the Anomalie team could take over the project and continue its success into the future. The app promptly went viral on TikTok, and was subsequently acquired by David's Bridal.

“Fluxon has been a game-changer for our business. Since Day 1, their work ethic and hustle has been clear and consistent. Not only do they work hard to deliver on their commitments, we lean on them as strategic partners to help us problem-solve and plan for the future.”
Leslie Voorhees Means
Co-Founder, CEO Anomalie

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