# Creating an AI assistant for personalized life recommendations.

### Overview

Gather is an AI assistant that analyzes digital behaviors in order to provide users with insights and recommendations for more organized, interesting and fulfilling lives. Fluxon partnered with the Gather team to rapidly design, build, test and refine this exciting product, enabling them to quickly find market fit and a pathway to growth.

**Services**  
MVP dev  
Custom integration  
Generative AI  
Browser extension  
Product strategy  
Market research  
UX design  
Visual design  
Motion design  
Brand design

**Deliverables**  
AI assistant  
Data extraction & visualization  
Browser-based application

#### The ask

The team behind Gather had a compelling idea for an AI-driven digital ‘life dashboard’, and needed to develop an MVP for user testing and funding. They turned to Fluxon for expert design, engineering and product management support, to bring their vision to life.

#### The solution

Inspired by the founders’ high-level concept, we designed a sophisticated system that aggregates, interprets and visualizes data from users' multiple online accounts. We developed the end-to-end UX: a customized personal interface that provides insights and recommendations to optimize users’ lives. We further increased its utility by integrating an AI-driven chatbot. After building the MVP, we provided consulting support as the Gather team expanded. Collaborating closely, we helped prepare for ongoing user research and swiftly evolved the product, in response to feedback and changing requirements.

**Technologies**  
Chrome Extension  
Typescript  
Plasmo  
Lunr  
Chart.js

#### The impact

This process of accelerated product evolution turned a vision into reality within a matter of months. By designing, building and responding rapidly to user research, we helped the Gather team to quickly iterate, refine and validate product ideas. This data-driven approach allowed them to efficiently identify the concepts that resonated most strongly with consumers. The result was an exciting product with a strong market fit.

“Erad and his team are the best - easy to work with, very responsive, and very focused on our success. They were able to flex headcount up and down as our needs changed. I'm grateful to Erad and Fluxon for helping get Gather off the ground!”  
— Sumit Agarwal, CEO Gather