Transforming a personalized video prototype into software as a service.

Overview

Sendspark’s software enables sales and marketing agencies to send engaging, personalized videos to their customers over email, SMS and other channels. We fixed numerous critical issues, turning the startup’s basic prototype into a fully-featured, stable product with a promising revenue stream.

Services

• MVP design
• Web app
• Cloud services
• UX research
• UX design

Deliverables

• Critical bug fixes
• Enhanced UX
• New app features

The ask

Sendspark's prototype app was unstable and missing many key features needed for launch. Making matters more difficult, the original developer had left the project, leaving behind limited documentation. Sendspark needed a partner they could trust, to transform their prototype into an MVP.

The solution

Fluxon reverse-engineered the application infrastructure and diagnosed the technical problems, addressing numerous critical production issues to resolve application instability. Developing critical features, we quickly turned Sendspark’s prototype into an MVP. As they began to onboard customers, we worked with their design team to enhance the UX and develop a wide range of new features in response to customer feedback.

Technologies

• React
• Typescript
• Next.js
• REST
• GraphQL
• MongoDB
• GCP
• Google Cloud PubSub
• Google Cloud Storage
• MUX
• ffmpeg

The impact

With Fluxon’s help, Sendspark were able to overcome their early development challenges, transforming from a startup with a prototype into a SaaS with a stable product and paying customers.